skills Choose a design conference and design a whole visual system for it. Show the ability to create a sophisticated visual concept that matches the focus of the conference.The goal is not only to challenge a designer's ability to demonstrate conceptual and visual design also to show typographic skill all in a highly flexible design system that fits the need of the design conference.
I chose TYPO International Design Talks to design the Conference visual system. It's an annual event held in San Francisco. This promotional project is developed to market the event for the design industry. The use of patterns, sophisticated color scheme and typography are applied to the print and mobile application. I created TYPO by using patterns, shapes and lines meant to represent different creative ideas coming together to created unique typography. I also used visual elements from the typography as parts of the conference visual system.